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Light up the showrooms
Atlas Glazed Roof Solutions has reported one of its busiest quarters for the flat rooflight since it was launched at the FIT Show last year. Demand for the flat rooflight has risen sharply and Atlas is now fabricating at least 50 rooflights a week. 60 Atlas customers currently have an Atlas Flat Rooflight display in their showroom and latest Atlas figures show that these installers are selling a third more rooflights because of it.
Gareth Thomas, sales and marketing director at Atlas Glazed Roof Solutions, says: “It’s been an incredible first half of the year for the flat rooflight with sales rising sharply, particularly for those installers who have a flat rooflight display in their showrooms.We do encourage our customers to invest in their showrooms because we know it pays off. There really is no better way to show off the contemporary look and minimalistic design of the rooflight. When homeowners see how good the display looks, it makes an easy sale for the installer.
“It’s not just the look of the product that makes the flat rooflight popular among installers though. They’re also attracted by its competitive price, our fast five-day lead time on stock sizes and the comprehensive marketing support we provide. The main draw for them however is just how quick and easy this product is to fit. Time is money and this product really does help installers to boost their output and enhance their profits.”
The flat rooflight displays are just one element of the comprehensive Atlas marketing support package, which
has been developed to give installers the resources they need to create a professional appearance and successfully promote and sell to customers. It includes brochures, which can be personalised with the installer’s logo and company details, digital marketing support, direct mail and advertising templates, retail leaflets and showroom display graphics. The experienced marketing team at Customade Group is also on hand to guide installers through their marketing and to develop a tailored programme to help them sell the range of Atlas products. ❐
Uni-blinds integral blinds manufacturer Morley Glass & Glazing has developed SmartMotion, an interface that helps installers quickly and easily incorporate its motorised integral blinds into home automation systems.
Ian Short, managing director of Morley Glass
& Glazing says:“The global home automation
market was valued at $4.41 billion in 2014 and
is set to grow by 26.3% by 2020. Home
automation systems integrate various
domestic applications such as lighting, heating,
safety and security, energy management,
entertainment systems – and motorised
integral blinds – and are growing in popularity
in the UK, as the concept of “smart” homes
takes off.“An increasing number of our customers are being asked to incorporate our motorised Uni- blinds integral blinds into electric-powered home automation systems – and in the past it has been a daunting and a complex task that could cause damage to the wiring of the blinds or the home automation system.
“This inspired us to commission the development of a unique interface called the SmartMotion which makes the process so simple it’s child’s play. In one easy step the operation of the blinds is smoothly integrated into the whole home automation system so that they can be controlled at the touch of a button, even when you’re not at home.”
The Fabricator 2017 21

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