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an offer you can’t refuse
balls2 marketing
Sarah Ball, Balls2 Marketing’s client strategy director and social media expert in the glazing industry, talks about how to get noticed on social using the Facebook Offers tool.
Facebook has loads of great tools to help you make the most of the platform and get more from your social media marketing. They are easy and cost-effective ways to promote your business and this month we’re focussing on the ‘Offers’ tool.
Facebook Offers
Offers are pretty self-explanatory. They can promote discounts, promotions or special deals you have on, whether it’s online or at your showroom. Once it’s created, it will show up on your fan’s Facebook News Feeds where they can ‘Like’ it, comment on it or claim it.
If they claim your offer, it will be saved in their offers bookmark and they will receive notifications to make sure they use it before it expires, so it keeps you on their radar whilst the offer is still active.
How to Create a Facebook Offer
There’s a button on your Page Manager called ‘Create an Offer’. It’s really simple to do. Just fill in the details of your offer – whether it’s 10 percent off windows and doors for a month or a free home survey, you can add up to five great images or a video to catch people’s eye.
In the same window, you can add T&Cs, a promo code so that you can monitor any claims and decide the expiration date. Make sure it’s valid for long enough for people to see it and claim it – one month is about right.
Advertising Your Offer
You don’t have to pay to create Facebook offers but promoting it will get it seen by more people. Facebook holds lots of data on its users, so you can accurately target potential customers by location, age or interest. We find starting with a small budget and seeing what works is the best way to begin.
Most importantly, make sure your promotion is something that people will actually want to have – an offer they can’t refuse.
sarah ball
of class
dempsey dyer
01977 649641
Respected fabricator Dempsey Dyer has now expanded customer choice even further, introducing premium-quality uPVC mock sash horns designed to make casements look like sash windows.
Produced using the firm’s new state-of-the-art CNC machine, the new sash horn accessory provides installers with an excellent way of capitalising on the continuing popularity of vintage-look products and sash windows more generally, offering end-users a simple and relatively inexpensive route to much-sought after traditional aesthetics without the greater expense associated with sash windows. “At Dempsey Dyer, the watchword is always choice,” commented company MD Peter Dyer. “Some people like sash
windows, and will accept nothing less. Others love the vintage appeal of sash windows, but would rather stick with casement windows, whether that’s through wanting to avoid the cost and disruption of having existing windows replaced, or just personal preference – and for these consumers, our new mock sash horns are perfect.”
catalogue – a vintage-look uPVC sash window balancing A+-rated thermal efficiency with PAS24-compliant security, exceptional weather performance and convincing traditional aesthetics. The firm now also offers Deceuninck’s Slider 24 – the new best-in-class door solution offering weather resistance performance, including achieving Class E8A water permeability with a rating of 450Pa, Class A3 wind resistance of 1200Pa and Class A4 air permeability with a rating of 600Pa.
The sash horn product is just the latest in a string of new offerings from fast-growing Dempsey Dyer. Revealed at last year’s FIT Show, the Heritage Flush Sash is one of the newest additions to the company’s
distinction doors
01226 352274
While the time, money and waste-saving benefits to fabricators are exceptional, the level of attention to detail and intelligent design is in evidence in the benefits to homeowners for Distinction Doors nxt-gen door range.
Chantel Roach, Sales and Marketing Director, comments: “When we started to develop nxt-gen, our aims for the consumer were simple: take everything that’s good about our composite door at the moment and bring it to the next level.”
never been seen before on a composite door. nxt-gen doors are available in six of the most popular designs (Esteem, Eclat, Eclat Arch, Elegance, Classical and Classical Half Glazed) and the colour range includes seven pre-pigmented standard colours, including Anthracite Grey and Chartwell, plus a wealth of other colours courtesy of Distinction’s in-house paint plant.
ability to achieve Document Q compliance and PAS24:2016. Nxt-gen doors deliver the same high quality thermal efficiency as their Signature composite door and achieve a weighted noise reduction of 31 decibels. The high impact GRP skin resists knocks and scratches and water resistant polymer composite rails keep weather at bay, features that are reflected in the 10 year surface warranty and 25 year structural warranty.
The much-admired woodgrain skin is at the heart of the beauty, but this is enhanced with an inverted glazing system that provides a perfect balance with the depression mouldings and creates a symmetry that has
When part of an approved doorset, the door leaf and glazing system have a proven

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