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an offer you can’t refuse
balls2 marketing
Sarah Ball, Balls2 Marketing’s client strategy director and social media expert in the glazing industry, talks about how to get noticed on social using the Facebook Offers tool.
Facebook has loads of great tools to help you make the most of the platform and get more from your social media marketing. They are easy and cost-effective ways to promote your business and this month we’re focussing on the ‘Offers’ tool.
Facebook Offers
Offers are pretty self-explanatory. They can promote discounts, promotions or special deals you have on, whether it’s online or at your showroom. Once it’s created, it will show up on your fan’s Facebook News Feeds where they can ‘Like’ it, comment on it or claim it.
If they claim your offer, it will be saved in their offers bookmark and they will receive notifications to make sure they use it before it expires, so it keeps you on their radar whilst the offer is still active.
How to Create a Facebook Offer
There’s a button on your Page Manager called ‘Create an Offer’. It’s really simple to do. Just fill in the details of your offer – whether it’s 10 percent off windows and doors for a month or a free home survey, you can add up to five great images or a video to catch people’s eye.
In the same window, you can add T&Cs, a promo code so that you can monitor any claims and decide the expiration date. Make sure it’s valid for long enough for people to see it and claim it – one month is about right.
Advertising Your Offer
You don’t have to pay to create Facebook offers but promoting it will get it seen by more people. Facebook holds lots of data on its users, so you can accurately target potential customers by location, age or interest. We find starting with a small budget and seeing what works is the best way to begin.
Most importantly, make sure your promotion is something that people will actually want to have – an offer they can’t refuse.
sarah ball
distinction doors
01226 352274
Distinction Doors launched its Retail Cottage Door and the four glazed door designs of the Rustic Renown Collection last year and has been accepting plaudits for them ever since.
Bethaney Larkman, Marketing Manager, says: “Our Retail Cottage Door slab and the four doors in our Rustic Renown collection deliver beautiful heritage looks with the added reassurance of 21st century security because they are
Secured By Design compliant, which also means they meet the requirements of Document Q.”
The doors in the Rustic Renown Collection are the Renown, Renown Mid, Renown Top and Renown Diamond and all offer beautiful takes on the traditional cottage door with its small glazed area. Like the door slab, they all feature an oak woodgrain effect finish, something that enhances the heritage looks even further.
Another standout feature of the doors lies in the colour. All five doors are available in six standard pre-pigmented colours, including popular favourites Anthracite Grey and Chartwell Green. Plus the glazing cassette of the doors in the Collection are through colour for a seamless and sophisticated match for the rest of the door. Bespoke colour is also available thanks to their in-house paint plant.
There is no doubt that they are strong additions to the market and showcase Distinction’s reputation for doors that deliver on practical and beautiful detail.
light is a solid hit
synseal 01623 443200
The WarmCore Fixed Roof
the Group’s award-winning WarmCore technology which uses a multi-chambered thermal core to offer a centre pane U-value of 1.0.
the equivalent sized market leader in roof lights.
Light was unveiled at the FIT Show earlier this year and has already become the product of choice for Celsius Solid Roof customers.
The stepped glass structure covers the whole area of the window, right up to the subtle ceramic edge which sits flush to the roof, to create an incredibly clean-looking finished product. This fully glazed design means the product has 41% increased visible glass area compared to
According to the company, the product provides installers with a neater alternative to what is currently available with better sightlines and a white or anthracite grey interior finish, complete with a discreet black flashing kit that is easily incorporated into the Celsius Solid Roof system.
The fixed roof light, exclusive to Synseal Group’s tiled, solid roof system, has been designed using
nxt-gen, our aims for the consumer were simple: take everything that’s good about our composite door at the moment and bring it to the next level.”
owner benefits
nxt-gen doors are available in six of the most popular designs (Esteem, Eclat, Eclat Arch, Elegance, Classical and Classical Half Glazed) and the colour range includes seven pre-pigmented standard colours, including Anthracite Grey and Chartwell, plus a wealth of other colours courtesy of Distinction’s in-house paint plant.
distinction doors
01226 352274
While the time, money and waste-saving benefits to fabricators are exceptional, the level of attention to detail and intelligent design is in evidence in the benefits to homeowners for Distinction Doors nxt-gen door range.
Chantel Roach, Sales and Marketing Director, comments: “When we started to develop
When part of an approved doorset, the door leaf and glazing system have a proven ability to achieve Document Q compliance and PAS24:2016. Nxt-gen doors deliver the same high quality thermal efficiency as their Signature composite door and achieve a weighted noise reduction of 31 decibels. The
high impact GRP skin resists knocks and scratches and water resistant polymer composite rails keep weather at bay, features that are reflected in the 10 year surface warranty and 25 year structural warranty.

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