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marketing
A WINDOW OF PURE PERFECTION
THE MECHANICALLY JOINTED VERTICAL SLIDER
IT’S THE ATTENTION TO DETAIL THAT MAKES THE DIFFERENCE
T 0800 138 3838 WWW.GENESISCOLLECTION.CO.UK
@TheGenesisRange @TheGenesisRange
proactivity distinction doors 01226 352274
Door-designer, which can be accessed on the Distinction Doors’ website or at door-designer.co.uk is a perfect demonstration of how to draw homeowners into a brand and its products.
Bethaney Larkman, Marketing Manager, said: “A new entrance door is a big decision for any homeowner. With door-designer they can choose every element of their new door before submitting a request for a quote. We also offer a bespoke version of the platform with even more functionality that our customers can use on their own websites and in their own sales processes.”
A bespoke version is available to customers and it’s a tool that turns a platform that’s useful in the sales process to one that’s indispensable.
Door-designer is a clever tool that works across desktops, tablets and mobiles that allows homeowners to design their own door. They can even upload a photo of the front of their home and see how the door will really look. Homeowners can then complete a form so their nearest supplier can contact them to discuss it further and provide a quote.
Bethaney commented: “The bespoke version takes everything a stage further because it gives our customers complete flexibility. It can be embedded on a customer’s website, accessed via a unique company URL or used during a sales presentation. They can change the door designs featured to the ones they stock. They can change the names if they’re using their own brand names. The colour scheme can be changed to suit their own brand identity. They can even add a pricing element if they want to give homeowners an idea of cost. Finally, there is a reporting function in the CMS which allows the customer to download their sales leads.”
sales
skyrocket
dekko window systems
07770 967355
Dekko Window Systems is celebrating rocketing sales of its premium, Infinity uPVC range.
northern vision - september 2017 20
The firm which specialises in premium uPVC and aluminium products, has seen sales of its Infinity range of seamlessly welded uPVC windows grow by an impressive 80% compared to the same period last year. Kurt Greatrex, Sales Director, believes its success is attributed to creating a strong upselling opportunity for installers and a viable route to market to meet extensive consumer demand for premium products:
The range is their unique stamp on Deceuninck’s high-performance 2500 and 2800 systems, combining three distinct styles; chamfered, sculptured and the star of the range, the flush sash.
“It comes as no great surprise for us to see Infinity continue to soar, because it provides installers with the optimal solution to break into the thriving premium market,” explains Kurt. “It helps installers rise above their competitors by offering something that is unique and far beyond the standard white uPVC windows.”
The smooth, timber-like appearance, along with a stunning range of premium woodgrain foils including Irish Oak, Rosewood and Nut Tree, all come together to create one of the most authentic timber-alternative collections on the market.
“I believe the success can be attributed to the combination of quality products and marketing support thanks to our ‘Make It Yours’ initiative. Installers instantly have more authority thanks to professional point of sale material, online content and powerful showroom support.”


































































































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