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 social
spring cleaning
balls2marketing
01332 559406
 Sarah Ball, Balls2 Marketing’s Client Strategy Director and social media expert in the glazing industry, talks about what to check and update on your social profiles in January.
 A lot can happen in a year and if your business tends to have a quiet January, it’s a great time to do a check over all your social profiles and make sure that everything is bang up-to-date for the year ahead.
On Facebook, take a look at your About section and check that everything is accurate, especially addresses and contact details. Make sure you update anything timely, if last year you’d been installing conservatories for 20 years, it’s 21 this year! It’s worth checking things like this on your website too.
Make sure that you double check your Categories on Facebook - if you’ve added new products to your range this year, there might be a new one that’s relevant. It’s a good opportunity to update your Facebook photo albums too, perhaps a full album dedicated to your 2017 installations, so your followers can see all your recent work in one place.
Make sure you do the same on Google My Business, Twitter and Instagram, and the one that tends to be forgotten about most – YouTube! The more up-to-date they are the better as it shows that you are active on all of your platforms.
If you’re celebrating a milestone year in 2018, you can start celebrating now! A new ‘20 year’ version of your logo looks great as a profile picture for the year and if you can find any old photographs, they work really well as posts on social. People love to see how far you’ve come as a business and if there’s a cracking 80s hairstyle in there too, well that’s even better!
It’s the perfect time for a Spring clean in the office, it’s also a great time to clean up
 your social
 sarah ball
trends
continuing and growing appeal of our traditional glass ranges too.”
  reveal tastes
The Distinction Glass brand comprises 24 designs across four collections and celebrates the strength of Distinction’s glazing offering, something that is reflected in strong sales growth. All designs are triple glazed, something that offers three major benefits. It helps maintain thermal efficiency, it ensures the glass is easier to keep clean because the decorative panel is enclosed within two clear panes and it increases security levels too. This is because the external pane is fitted with 6.8mm laminated safety glass to BS EN 14449, meaning installers can upsell to the Secured by Design option on Distinction’s doors without needing to place an order for special glass on an extended lead time. The quality of the range is highlighted in the 44-page retail glass brochure which helps make choosing the glazing panel a pleasure for consumers.
distinction doors 01226 352274
Distinction Glass has just revealed information on its most popular glass ranges and it indicates how much contemporary styles are coming to the fore these days.
Chantel Roach, Sales and Marketing Director, commented: “All our ranges have seen growth, but, as in previous years, our contemporary ranges have seen a surge in interest. It demonstrates consumers’ continued interest in contemporary living trends. We know it’s important to give consumers the choice they’re looking for. While our contemporary glass ranges have seen the most growth, there’s no doubting the
grey is the new black
synseal 01623 444390
The fully thermally broken Stratus lantern roof system from Synseal Group is now available with a grey interior colour following high demand from customers.
Distinction was the first company to introduce a contemporary glazing range designed around each door style. Its continued popularity demonstrates the company’s ability to
reflect consumer trends and tastes, which is undoubtedly one of the reasons it remains a market leader in the composite door sector.
         With a hardwearing aluminium exterior and innovative thermal break technology, Stratus has been designed to combine desires for aluminium aesthetics and excellent thermal efficiency.
Synseal Group high expectations for this product in 2018. Now Stratus offers customers even more choice with an internal Anthracite Grey option. Andy Jones, Group Sales and Marketing Director, said: “Anthracite grey has taken the market by storm over the past couple of years and is a very popular choice among homeowners both as an internal and external colour. Our grey exterior option has been well received by our customers and end users and following their requests, we have
made grey an option for the internal colour too.
Following a successful first year of sales from fully fabricated products and a surge in roof fabricators signing up to offer Stratus, the aluminium lantern roof system was chosen as a finalist in the New Product of the Year category at the G17 Awards - giving
“More homeowners are starting to incorporate colour on their windows, doors and roof products internally now and RAL 7016, better known as Anthracite Grey, is the top choice at the moment. In addition to the minimal sightlines and discreet cappings that Stratus offers, the benefit of a grey internal colour will give the seamless impression of a panoramic view of the night sky which many homeowners are looking for.”
commercial
A highly accomplished Business Leader, Commercial Director and Non-Executive Director, Billy brings a wealth of experience to the group.
     md
Most recently as Commercial Director for the online digital training provider CCUK, he has also successfully held senior commercial roles within several blue chip retailing Groups including HRG, Kingfisher and B&Q. Additionally Billy has experience in the not-for-profit sector holding the position of Non-Executive Board Chair of The Furniture Ombudsman (TFO).
ggf group
Billy Quinn has been appointed Managing Director of the GGF Groups’ commercial subsidiary companies – FENSA, GGFi, BFRC, RISA and Borough IT.
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